Specials
The 150-500mm F/5-6.7 Di III VC VXD (Model A057) zoom lens for Fujifilm X-mount upends conventional wisdom for ultra-telephoto zoom lenses, with a very compact design and high image quality. The 150-500mm F5-6.7 achieves a 500mm focal length while retaining a compact size, with a length of just 209.6mm (8.3 in) and a maximum diameter of 93mm, enabling comfortable handheld shooting.
Free your subjects from their background on full frame with delicious twisty, swirly blur. Twist 60's vignette calls further attention to anything you place within the large central area of focus, for a timeless, vintage look.
Whether traversing the globe, capturing family memories, or catching a summer music festival, the V-Lux 5 is the perfect companion to take everywhere and capture subjects both near and far in amazing quality. Its high-speed autofocus and burst shooting capabilities are quick enough to keep up with any subject or fleeting moment, and the long 25-400mm equivalent zoom range will get you close to everything you want to see and record – with both still-pictures and 4K video.
High-performance 'normal' 50mm prime lens is the ideal focal length for most photographers. The bright F1.4 maximum aperture delivers excellent low-light performance and control over defocussed backgrounds. A state-of-the-art optical design includes 12 Elements in 9 Groups with Advanced Aspheric and ED glass - reducing spherical aberration and distortion to an absolute minimum for a flat image plane that is consistent with the Planar name.
The name "NOCTICRON" was newly defined by Leica Camera AG for this lens that achieves remarkably fast F1.2 aperture. The popular 42.5 mm of middle-telephoto focal distance (Equivalent to 85 mm on a 35 mm camera) is definitely suitable for portrait with rich stereoscopic effect. Together with the high-speed aperture, you can utilize the beautiful soft focus for more impressive, creative shots. 9 blades give the aperture a rounded shape that produces a smooth effect in out-of-focus areas when shooting at larger aperture settings
Meet the NEW INSTAX Mini 11 Instant Camera: the successor to the INSTAX Mini 9 Instant Camera. With its new Automatic Exposure function, there is no need to adjust a dial anymore to take photos based on your lighting. Just snap and shoot! Take the perfect selfie with the Mini 11's Selfie Mode that allows you to get up close and personal with its built-in macro mode and selfie mirror. The camera also includes 2 fun shutter button accessories that can be attached to the shutter button to customize the camera's look. The Mini 11 will be available in 5 colors: Sky Blue, Lilac Purple, Ice White, Charcoal Gray and Blush Pink. Expressing yourself has never been easier with the Mini 11!
This is a cooling fan, specifically designed for the X-H2S / X-H2 / X-S20 to facilitate extended shooting and video recording in high temperature. The fan can be fitted to the rear of the camera body without a cable and supplies power, extending continuous video recording time at high temperature, and eliminating concerns of heat-related camera shutdown.
Sony's unmatched innovation within the image sensor space is at the forefront of the new α7 III, as it features a brand new 24.2MP back-illuminated Exmor R CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stops of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF coverage of 93%, fast shooting at up to 10 fps with either mechanical shutter or silent shooting, diverse 4K video capabilities and more, Sony has created a new tool that gives all types of creators – from enthusiast to professional – the ability to capture content in new and different ways than they ever have before.